About PrintLeadership

PrintLeadership is a sustainability and environmental marketing consultancy focused on the graphic communications industry. PrintLeadership's mission is to help printers, paper companies, packaging firms and designers translate environmental performance into powerful market positions, increased market share and better bottom lines.

The author of Printing Industries of America’s “Green Guide for Graphic Communications," PrintLeadership's Founder, Peter Nowack, is a powerful strategist, writer, and presenter with more than 25 years of experience in marketing communications, advertising, and public relations. For more than 15 years, Peter has focused on the business-to-business marketing and environmental marketing needs of resource-dependent companies and organizations, including those in the graphic communications, forest products, and energy sectors.

Recognized for his insight and instinctive grasp of niche marketing, Peter has been particularly effective in corporate and product positioning, as well as in differentiating his clients’ products in crowded and commodity markets.

Since 1998, Peter has been helping companies and non-profit organizations in North America, Asia, South America and Europe turn environmental responsibility into competitive advantage.

Peter has been a featured presenter on the topic of marketing green printing at association meetings across the country. The recipient of national, international, and regional awards for marketing communications, Peter has lectured on sustainability issues, marketing, and effective communications before industry and NGO audiences in Europe, South America, and North America.